Franchise Business - A proven track record for successful business
Nafed plans retail expansion through franchisees
April 30, 2009
Cooperative major National Agricultural and Cooperative Marketing Federation (Nafed) has drawn up plans to set up retail grocery outlets through franchise model. At present, the company operates ten company-owned outlets under the name of Nafed Bazaar -- eight in Delhi and two in Shimla. Outlets under the franchise model will also be named Nafed Bazaar.
Nafed is a central government agency engaged in procurement, processing, distribution, export and import of various agricultural commodities. The federation is also the central nodal agency for undertaking price support operations in pulses and oilseeds and market intervention operations for other agricultural commodities such as jute, cotton and copra.
Franchise Business - Fit For Women
March 17, 2009
Franchise model - fit for women. Franchising offers a perfect business approach for women.
- Flexible hours - work & life balance
- You are your own boss
- Its less risky business model
- Support & training support provided by franchisor
- Easy bank loans for women
What is Franchise Business
February 21, 2009
Franchise is a method of marketing and distributing based on a two parties relationship. The business model is a method by which a company uses proven techniques from franchiser to distribute its products or services through retail outlets owned by independent, third party operators or in a designated geographical area. The independent operator does business using the marketing methods, trademarked goods and services and name recognition developed by the franchiser company. In exchange, the independent operator pays an initial fee as franchising fee and percent margins to the owner of the franchise.
The company that grants the independent operator the right to distribute its trademarks, products, or techniques is known as the franchiser. The independent, third party business person distributing the franchiser's products or services through retail or service outlets is called the franchisee.
The popularity of the franchise business model has to do with its proven track record of success and ease in becoming a business owner. Independent, non-franchise businesses have a much higher likelihood of failure within their first year of business as compared to franchise business modal.